DISQUS

Social Media Blog by Michael Brito: A new job, a new look; and an editorial calendar!

  • Social Marketing Journal · 1 year ago
    That is great! Congratulations on the new position at Intel! Looking forward to seeing your upcoming articles!
  • Melanie Phung · 1 year ago
    Congrats again... though a pending redesign is no excuse for leaving us hanging :)
  • Michael Brito · 1 year ago
    @ Mel

    LOL..thanks for the love.

    @ Brick Marketing

    I appreciate the comments you leave here. Thanks.
  • Matt Keegan · 1 year ago
    Michael -- congratulations on the new job, the new blog, the new look to things. Yahoo is going to miss you, but Intel is an awesome company too. Best wishes to you!
  • Silona · 1 year ago
    I came here via your comments on Chris brogan's blog.

    And just wanted to ask a somewhat related question. How did you end up doing your community manager metrics? I am trying to find out what everyone else is doing for my own community manager position I am fortunate enough in that I get to define my own. but I will publish them afterwards and share back into the community and wanted to get something truly insightful.

    thanks!
    Silona
  • Michael Brito · 1 year ago
    Sir Keegan,

    Thank you much. I do appreciate it.

    ; )
  • Michael Brito · 1 year ago
    Hi Silona,

    Thanks for stopping by. Well, some of the metrics were handed down from senior management (ie. the standard web metrics like visits, pv’s, pv’s/visitor, time spent on blog). But we realized that there is much more value in measuring engagement such as number of comments, RSS subscribers and external blog mentions.

    Ideally, if I had it my way, I would like to measure the “value” of the conversations; and whether or not those conversations were helping drive future product innovation.

    Michael
  • Silona · 1 year ago
    Well see I also want to track silent lurkers...

    And there is much discussion about open participation metrics ala jive software

    and reputation style points.

    And I'm also doing a Open Source Community site - so code contributions, downloads, and software implementations matter as well.

    I guess that does lead into "value" metrics too.
  • Michael Brito · 1 year ago
    yes, you are absolutely right. When you are working in a community environment metrics can get much more granular when looking at -- as you mentioned -- conversational starters, downloads, etc. and then you can also measure new profile creations, friend requests, profile views, etc.

    I think Jive has this functionality. Or, you can always use Google Analytics.

    The cool thing is that once your community is established, you can then identify the top users of the community (based on the metrics above) and create loyalty/rewards type programs; or even better, invite these uses to participate in ongoing feedback sessions.
  • Silona · 1 year ago
    yes I have looked at Jive as I am friends w/ Dawn Foster but my team really wants an open source tool to create an open Source community.

    So I am looking into to how much it would cost to update Drupal with reputation, participation metrics that are more visible.

    Will probably have to do some sort of google analytics plugin I suppose.

    Already planning on prizes for top contributors...
  • Michelle · 1 year ago
    Drupal is awesome software. I think it's more scalable than Jive. We use it for our community of 100K+ users.
  • Cam Balzer · 1 year ago
    Congrats, Michael. Intel's lucky to get you!
  • Michael Brito · 1 year ago
    Cam - thank you for the kind words!
  • Brick Marketing · 1 year ago
    We know this isn't a new post but we did notice it's a new layout - very nice!!!
  • Paul · 1 year ago
    Movin' on up! To the east side! To a dee-lux apartment in the sky-high-igh-igh