Social Media Blog by Michael Brito - Latest Comments in A new job, a new look; and an editorial calendar!

Re: A new job, a new look; and an editorial calendar!

Paul O'Brien — Thu, 27 Mar 2008 22:46:06 -0000

Movin' on up! To the east side! To a dee-lux apartment in the sky-high-igh-igh

Re: A new job, a new look; and an editorial calendar!

Brick Marketing — Thu, 27 Mar 2008 18:51:16 -0000

We know this isn't a new post but we did notice it's a new layout - very nice!!!

Re: A new job, a new look; and an editorial calendar!

Michael Brito — Tue, 25 Mar 2008 02:48:10 -0000

Cam - thank you for the kind words!

Re: A new job, a new look; and an editorial calendar!

Cam Balzer — Tue, 25 Mar 2008 01:26:51 -0000

Congrats, Michael. Intel's lucky to get you!

Re: A new job, a new look; and an editorial calendar!

Michelle — Sat, 22 Mar 2008 06:21:55 -0000

Drupal is awesome software. I think it's more scalable than Jive. We use it for our community of 100K+ users.

Re: A new job, a new look; and an editorial calendar!

Silona — Sat, 22 Mar 2008 05:17:26 -0000

yes I have looked at Jive as I am friends w/ Dawn Foster but my team really wants an open source tool to create an open Source community.

So I am looking into to how much it would cost to update Drupal with reputation, participation metrics that are more visible.

Will probably have to do some sort of google analytics plugin I suppose.

Already planning on prizes for top contributors...

Re: A new job, a new look; and an editorial calendar!

Michael Brito — Fri, 21 Mar 2008 22:35:31 -0000

yes, you are absolutely right. When you are working in a community environment metrics can get much more granular when looking at -- as you mentioned -- conversational starters, downloads, etc. and then you can also measure new profile creations, friend requests, profile views, etc.

I think Jive has this functionality. Or, you can always use Google Analytics.

The cool thing is that once your community is established, you can then identify the top users of the community (based on the metrics above) and create loyalty/rewards type programs; or even better, invite these uses to participate in ongoing feedback sessions.

Re: A new job, a new look; and an editorial calendar!

Silona — Fri, 21 Mar 2008 22:22:54 -0000

Well see I also want to track silent lurkers...

And there is much discussion about open participation metrics ala jive software

and reputation style points.

And I'm also doing a Open Source Community site - so code contributions, downloads, and software implementations matter as well.

I guess that does lead into "value" metrics too.

Re: A new job, a new look; and an editorial calendar!

Michael Brito — Fri, 21 Mar 2008 22:16:30 -0000

Hi Silona,

Thanks for stopping by. Well, some of the metrics were handed down from senior management (ie. the standard web metrics like visits, pv’s, pv’s/visitor, time spent on blog). But we realized that there is much more value in measuring engagement such as number of comments, RSS subscribers and external blog mentions.

Ideally, if I had it my way, I would like to measure the “value” of the conversations; and whether or not those conversations were helping drive future product innovation.

Michael

Re: A new job, a new look; and an editorial calendar!

Michael Brito — Fri, 21 Mar 2008 21:58:16 -0000

Sir Keegan,

Thank you much. I do appreciate it.

; )

Re: A new job, a new look; and an editorial calendar!

Silona — Fri, 21 Mar 2008 20:52:25 -0000

I came here via your comments on Chris brogan's blog.

And just wanted to ask a somewhat related question. How did you end up doing your community manager metrics? I am trying to find out what everyone else is doing for my own community manager position I am fortunate enough in that I get to define my own. but I will publish them afterwards and share back into the community and wanted to get something truly insightful.

thanks!
Silona

Re: A new job, a new look; and an editorial calendar!

Matt Keegan — Fri, 21 Mar 2008 01:14:27 -0000

Michael -- congratulations on the new job, the new blog, the new look to things. Yahoo is going to miss you, but Intel is an awesome company too. Best wishes to you!

Re: A new job, a new look; and an editorial calendar!

Michael Brito — Thu, 20 Mar 2008 23:52:29 -0000

@ Mel

LOL..thanks for the love.

@ Brick Marketing

I appreciate the comments you leave here. Thanks.

Re: A new job, a new look; and an editorial calendar!

Melanie Phung — Thu, 20 Mar 2008 20:48:16 -0000

Congrats again... though a pending redesign is no excuse for leaving us hanging :)

Re: A new job, a new look; and an editorial calendar!

Social Marketing Journal — Thu, 20 Mar 2008 18:48:19 -0000

That is great! Congratulations on the new position at Intel! Looking forward to seeing your upcoming articles!