DISQUS

Social Media Blog by Michael Brito: It’s the content of conversations that really matter

  • Josh Bancroft · 1 year ago
    I think you mean "talk the talk, but don't walk the walk".

    And I agree with you.
  • Michael Brito · 1 year ago
    thanks Josh...

    fixed.
  • Rachel Luxemburg · 1 year ago
    Great post.

    This is an issue I've thought a lot about, and I think part of the disconnect comes from the fact that it is incredibly hard to scale "being real". The Dunbar number will change from individual to individual, but even the most hyper-connected will hit it eventually.

    The implications for conversational marketing are significant.
  • Web Success Diva · 1 year ago
    "The point is that marketers need to take off their marketing hats for a second; and presents themselves as real people with real emotions and real perspectives. This level of authenticity will not only help make their jobs easier, but it will also help consumers relate to them more effectively."

    -- This is an insightful message that too many marketers just don't get yet. The real value is in the conversations you have and how you have them. Great points!

    Maria Reyes-McDavis
  • Melanie Phung · 1 year ago
    Thumbs up to the comment "it is incredibly hard to scale "being real"

    I think there's something to that. If marketers are concerned with the "scalability" of being real (or can we call it "being sincere"?) then I think they're still stuck in the wrong mind set. Being real is being real - it doesn't have to be scaled, no?
  • Michael Brito · 1 year ago
    @ Rachel and Melanie,

    While it may be difficult to scale "being real"; it’s probably easier to scale “community”. And, I think that’s one reason why many companies today are hiring community managers. The community managers will hopefully “be real” when they engage with their respective communities.
  • Michael Brito · 1 year ago
    Hi Maria - thank you for the comment.

    ; )
  • Rachel Luxemburg · 1 year ago
    The scaling issue is one I have to think about a lot right now, as that's precisely what I've just been hired to do. I'm a newly-minted community manager serving a growing number of worldwide user groups. Systems and methods of communication that worked fine with a small number of groups start to break down as the numbers increase. Solving that issue is going to be a very big indicator of my success in this role.
  • Nimesh Shah · 1 year ago
    Completely agree with you Micheal. Having done mktg for most of my corporate like, I do feel that the 'humanness' factor id dying down. Marketers are in rush to use a medium rather than speak with consumers to understand what is it that they would like to hear.

    Also we have forgotten the art of story telling. If simplified further, marketing is just that. We are complicating it by making it much of science which it is not!!!