Social Media Blog by Michael Brito - Latest Comments in It’s the content of conversations that really matter

Re: It’s the content of conversations that really matter

rlux — Mon, 19 May 2008 15:46:16 -0000

The scaling issue is one I have to think about a lot right now, as that's precisely what I've just been hired to do. I'm a newly-minted community manager serving a growing number of worldwide user groups. Systems and methods of communication that worked fine with a small number of groups start to break down as the numbers increase. Solving that issue is going to be a very big indicator of my success in this role.

Re: It’s the content of conversations that really matter

Michael Brito — Mon, 19 May 2008 15:06:00 -0000

Hi Maria - thank you for the comment.

; )

Re: It’s the content of conversations that really matter

Michael Brito — Mon, 19 May 2008 15:05:01 -0000

@ Rachel and Melanie,

While it may be difficult to scale "being real"; it’s probably easier to scale “community”. And, I think that’s one reason why many companies today are hiring community managers. The community managers will hopefully “be real” when they engage with their respective communities.

Re: It’s the content of conversations that really matter

Melanie Phung — Mon, 19 May 2008 12:14:11 -0000

Thumbs up to the comment "it is incredibly hard to scale "being real"

I think there's something to that. If marketers are concerned with the "scalability" of being real (or can we call it "being sincere"?) then I think they're still stuck in the wrong mind set. Being real is being real - it doesn't have to be scaled, no?

Re: It’s the content of conversations that really matter

Web Success Diva — Mon, 19 May 2008 11:58:50 -0000

"The point is that marketers need to take off their marketing hats for a second; and presents themselves as real people with real emotions and real perspectives. This level of authenticity will not only help make their jobs easier, but it will also help consumers relate to them more effectively."

-- This is an insightful message that too many marketers just don't get yet. The real value is in the conversations you have and how you have them. Great points!

Maria Reyes-McDavis

Re: It’s the content of conversations that really matter

rlux — Sun, 18 May 2008 14:52:24 -0000

Great post.

This is an issue I've thought a lot about, and I think part of the disconnect comes from the fact that it is incredibly hard to scale "being real". The Dunbar number will change from individual to individual, but even the most hyper-connected will hit it eventually.

The implications for conversational marketing are significant.

Re: It’s the content of conversations that really matter

Michael Brito — Fri, 16 May 2008 17:54:16 -0000

thanks Josh...

fixed.

Re: It’s the content of conversations that really matter

Josh Bancroft — Fri, 16 May 2008 17:45:20 -0000

I think you mean "talk the talk, but don't walk the walk".

And I agree with you.